PCRM Debuts Three New TV Commercials Starring Member Doctors
 Help is on the way for every hamburger-addicted kid in America.
PCRM announces the release of three new TV public service announcements,
all promoting vegetarian diets.
Filmed by an award-winning director, the PSAs star PCRM member
physicians Caroline Amador, Aysha Akhtar, Zarin Azar, Michele Dodman,
Daran Haber, Milton Mills, Ana Negrón, Stephen Stigers, and Carol
Tavani. Each of the three spots tackles childhood obesity in a
clever and unique way.
 “House
Call” and “Chubby’s” are
both take-offs on the popular genre of makeover shows. In “House
Call,” PCRM
doctors come to the nutritional rescue of a mother worried about
her son’s risky eating habits. In “Chubby’s,” the
doctors take over a greasy spoon restaurant, exchanging fruits
and vegetables for burgers and fries. In “Dangerous,” a
simple, but powerful spot, PCRM doctors voice the harsh reality, “The
most dangerous thing our kids have to deal with today isn’t
violence. It isn’t drugs. It’s unhealthy food.” The
spot points out the links between childhood diets and the risk
of diabetes, heart disease, and cancer.
If
you would like to help PCRM get these PSAs on the air in your town,
please contact PSA manager Colleen Young at 202-686-2210, ext.
330, or cyoung@pcrm.org.
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